Short-form philosophy videos
3-5 videos published per week, optimized for modern social platforms and designed to translate complex ideas into engaging, digestible content.
2M+ followers1M+ avg views/video60K+ newsletter readers
Reach curious minds in a trusted space
Sponsor philosophy media that respects your audience. Mini Philosophy with Jonny Thomson and Big Think delivers brand-safe, intellectually credible content to millions of lifelong learners across video, podcast, and newsletter.
Custom sponsorship packages tailored to your platform mix and campaign goals.
2M+Total followers across platforms
1M+Average views per video
60K+Newsletter readers
22Languages Jonny Thomson's books are translated into
The toolkit
A media property built for thoughtful brand alignment
Mini Philosophy combines intellectual credibility with mass accessibility across multiple content formats and platforms.
Long-form conversations
Weekly interviews with leading thinkers and cultural voices including Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus.
Weekly newsletter essays
Delivered to 60K+ engaged readers interested in philosophy, psychology, productivity, technology, culture, and personal growth.
Brand-safe editorial environment
Operates within Big Think's premium editorial ecosystem with thoughtful, educational, and culturally relevant content standards.
Cross-platform distribution
Reach audiences on YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels through integrated campaigns.
Custom creator-led campaigns
Collaborate with Jonny Thomson on branded content, editorial partnerships, and multi-platform activations tailored to your brand.
The difference
Intellectual depth meets mainstream scale
Mini PhilosophyTypical influencer channels
Premium editorial credibility backed by a trusted publisher+×
Brand-safe educational content environment+×
Cross-platform distribution in one integrated campaign+×
Creator who communicates complex ideas accessibly+×
Audience of highly educated, self-improvement-oriented professionals+×
Sponsorships designed to be additive, not interruptive+×
2M+ followers with 1M+ average views per video+×
Your path
Three steps to a thoughtful sponsorship
Start fast and see the difference within weeks.
Choose your platforms
Select from video sponsorships, podcast integrations, newsletter advertising, or custom editorial collaborations across YouTube, Instagram, Substack, and podcast platforms.
Align with relevant topics
Connect your brand to conversations around AI and society, modern work, productivity, decision-making, meaning, technology adoption, creativity, and wellness.
Launch an integrated campaign
Go live with creator-led branded content that feels additive to the audience experience and reaches millions of intellectually curious professionals.
Common questions
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content, and multi-platform campaigns.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and meaningful work, and reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million views per video, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand and goals.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Ready when you are
Put your brand where curious minds gather
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and custom editorial collaborations.
Book a call